2025 (Current Year) Faculty Courses Liberal arts and basic science courses Humanities and social science courses
Media Studies C
- Academic unit or major
- Humanities and social science courses
- Instructor(s)
- Hiroichi Yanase
- Class Format
- Lecture (Face-to-face)
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - 3-4 Mon / 3-4 Thu
- Class
- -
- Course Code
- LAH.S312
- Number of credits
- 200
- Course offered
- 2025
- Offered quarter
- 2Q
- Syllabus updated
- Mar 19, 2025
- Language
- Japanese
Syllabus
Course overview and goals
Overview: In this lecture, after learning the basic culture of the media, we will take up the latest case of the media business and learn how science and technology can be useful in modern and future media. In general, the media business is recognized as making media content such as making broadcast programs, writing news articles, editing books, and writing novels. For this reason it is easily recognized as a work of humanities from a literary background and an artistic background. However, the media themselves that convey such contents are created by science and technology. Publishing is supported by printing technology, broadcasting is a result of communication technology. It was Mr. Kenjiro Takayanagi, a graduate of Tokyo Institute of Technology, who developed the basic technology of television ahead of the world. Nintendo's President Satoshi Iwata is also a graduate of Tokyo Institute of Technology. Now that the media content has been digitized and the main battlefield of the media has moved to the Internet, we can redefine the media business as a science work. In this lecture, learn the basics of the media and learn about the media business as a "scientists' work". We plan to invite parties involved in the management and production of the media business to the guests.
Aims: Learn and understand how the media business is established. Learn from the perspective of media industry how science and technology are about to change the media business. Also understand the balance among media business, ethics and society.
Course description and aims
① Learn basic knowledge on media. ② Understand that the mass media have undergone significant changes due to the appearance of the Internet. ③ Understand that the media business is also scientists' work. ④ Understand that science and technology will become the driving force to change media.
Keywords
Media Business, Advertising, Newspaper, Television, Publication, Magazine, Internet. Platform, SNS, AI AR VR
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
Each class will be based on a face-to-face meeting. There is a possibility that guest lecturers will be invited to the class.
No textbook will be used, but reference books will be clearly indicated. PowerPoint, video, and audio will be used in class.
At the end of each class, you will be required to take attendance via Google Forms and submit a "Report" with your student ID number, affiliation, and name via T2SCHOLA. These two items will be considered for attendance and evaluation points.
In some cases, a Google Form survey will be conducted in class and the results will be used in class.
In addition, you will be asked to submit a report of at least 1,000 words at the end of the class. This will also be used for grading. The assignment for the report will be clearly stated in class.
Please refer to my interview here for reference.
https://educ.titech.ac.jp/ila/news/2020_04/058947.html
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | Introduction | Understanding of lesson policy |
| Class 2 | What is media? | Understanding the concept of media |
| Class 3 | The history of mass media and the Internet revolution | Understanding of relationship between mass media and the Internet |
| Class 4 | The arrival of "everyone becomes media" era | Understanding about "everyone becomes media" era |
| Class 5 | Media industry 1 Advertising business | Understanding of advertising business |
| Class 6 | Media Industry 2 Media Platform | Understand about media platform business such as Google Yahoo, Amazon |
| Class 7 | Media Industry 3 Hardware | Understanding of media hardware business such as Apple |
| Class 8 | Media industry 4 SNS service | Understanding of SNS service such as Facebook, Twitter ,Instagram, Line, etc. |
| Class 9 | Media industry 5 Newspapers and magazines | Understanding of newspaper / magazine media |
| Class 10 | Media industry 6 TV in the Internet era | Understanding of TV = video business |
| Class 11 | Media Industry 7 Science & Technology and Media | Understanding of the relationship between media and science & technology |
| Class 12 | Media industry 8 When an individual becomes a media | Understanding of personal media business |
| Class 13 | Media business and journalism | Understanding of media business and ethics and journalism |
| Class 14 | Summary | Comprehensive understanding of media business |
Study advice (preparation and review)
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
Do not use any particular textbook. We plan to prepare print each time
Reference books, course materials, etc.
"Understanding Media: the Extensions of Man" (Marshall · McLuhan) and others
Evaluation methods and criteria
Attend scores on attendance and reports.
Class participation point(Attendance and Assignment achievement) 70 points Report point 30 points
Related courses
- LAH.S112 ： Media Studies A
- LAH.S213 ： Media Studies B
Prerequisites
None
Other
Should the number of applicants for this course exceed the limit, a lottery system will be used to determine which students are admitted. Be sure to attend the first class.６月9日 12日 16日 19日 23日 26日 30日 7月3日 7日 10日 14日 17日 24日 28日 （21日は国民の休日で休み）