2025 (Current Year) Faculty Courses School of Environment and Society Department of Technology and Innovation Management Graduate major in Technology and Innovation Management
Service Science
- Academic unit or major
- Graduate major in Technology and Innovation Management
- Instructor(s)
- Seiichiro Honjo
- Class Format
- Lecture
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - Class
- -
- Course Code
- TIM.A416
- Number of credits
- 100
- Course offered
- 2025
- Offered quarter
- 3Q
- Syllabus updated
- Mar 19, 2025
- Language
- Japanese
Syllabus
Course overview and goals
[Course Overview]
This course provides lectures and discussions on the fundamental concepts and key debates in service science.
[Course Objectives]
Service science is an interdisciplinary field proposed in the 2000s, aiming to integrate service marketing and management with service engineering and design. With the advancement and widespread adoption of digital technologies, as well as the development of a logic that views all businesses, including manufacturing, as services, the importance of this field has grown. This course explains the fundamental concepts of service science in the context of its emergence and explores its practical applications.
Course description and aims
This course has two main goals:
- To develop the ability to explain service-dominant logic and value co-creation.
- To be able to create a service blueprint for a business you want to realize or analyze.
Keywords
service-dominant logic、value co-creation, customer satisfaction
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
The course consists of lectures and group discussions, followed by the submission of a communication sheet. In the final session, students are required to give a presentation on the service blueprint they have created.
The content may be changed with the consent of the students, depending on their interests and the progress of the course.
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | Course guide What is service science? | Group discussions and submission of communication sheets |
| Class 2 | Service-dominant logic and service systems | Group discussions and submission of communication sheets |
| Class 3 | Types of services and value co-creation | Group discussions and submission of communication sheets |
| Class 4 | Service blueprint | Group discussions and submission of communication sheets |
| Class 5 | Measuring service quality and customer satisfaction | Group discussions and submission of communication sheets |
| Class 6 | Digital technology and service innovation | Group discussions and submission of communication sheets |
| Class 7 | Presentation | Presentation of assignments and submission of communication sheets |
Study advice (preparation and review)
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
Original materials
Reference books, course materials, etc.
Lusch, R. F. &, Vargo, S. L. (2014). Service-Dominant Logic: Premises, Perspectives & Possibilities, Cambridge University Press.
Wirtz, J., & Lovelock, C. H. (2022). Services marketing: People, technology, strategy (9th ed.). Hackensack, NJ: World Scientific Publishing.
Maglio, P. P., Kieliszewski, C. A., Spohrer, J. C. (Eds.). (2010). Handbook of Service Science, Springer.
Evaluation methods and criteria
Grades will be determined based on the following components:
- Class participation: 60% (assessed through communication sheets and other contributions)
- Presentation: 20%
- Presentation materials: 20%
Students who do not submit their presentation materials will not be eligible for evaluation.
Related courses
- TIM.B535 ： Digital Marketing
- TIM.C516 ： Information and Service Science for Social System I
- TIM.C517 ： Information and Service Science for Social System II
Prerequisites
Proactive attitude