2025 (Current Year) Faculty Courses School of Environment and Society Department of Technology and Innovation Management Graduate major in Technology and Innovation Management
Entrepreneurship and Business Development II
- Academic unit or major
- Graduate major in Technology and Innovation Management
- Instructor(s)
- Masako Toriya / Shintaro Sengoku
- Class Format
- Lecture/Exercise (Livestream)
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - 11-12 Fri
- Class
- -
- Course Code
- TIM.D517
- Number of credits
- 0.50.50
- Course offered
- 2025
- Offered quarter
- 4Q
- Syllabus updated
- Sep 1, 2025
- Language
- Japanese
Syllabus
Course overview and goals
Terminologies "Business development" and "entrepreneurship" can be defined as a comprehensive process and human activities to realise business opportunities, respectively. These factors are critical and complimentary eith each other thus are highly required for all professionals who aim to create a novel value in the society. This posture is not limited only to business venturing but is also broadly extended towards scientific research and technology development.
The present lecture series consists of lecture and practice parts in order to build up the basic knowledge of the business development and entrepreneurship and to develop basal skills to practice key items learnt in a real world. In Part II, we will practice new business creation and design.
Course description and aims
By the end of this course, students will be able to:
1) Understand the concept of entrepreneurship and business development,
2) Understand key theories of innovation management,
3) Practice a standard approach of problem solving (the issue analysis method),
4) Practice frameworks and tools for strategy building,
5) Genrerate a standard format of business plan, and
6) Develop an implementation plan.
Student learning outcomes
実務経験と講義内容との関連 (又は実践的教育内容)
This lecture series is delivered from both theoretical and practical perspectives by an instructor who have provided new business development training to companies, as well as an instructor with experience working at venture capital firms and startups.
Keywords
New business development, entrepreneurship, innovation management, venture companies, service design, system design
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
This lecture series progresses along the key perspectives that should be considered in new business creation: problem definition, business concept development, value validation, and system design.
Each lecture consists of classroom learning and practical exercise components. In the exercise portion, students engage in group exercises using online whiteboards to work with frameworks and tools.
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | New Value Creation |
Frameworks for new value creation, value proposition, customer value chain analysis |
| Class 2 | Problem Definition 1 |
An approach for problem definition that guide new business development (discovering leverage points through systems thinking) |
| Class 3 | Problem Definition 2 |
Approaches for problem definition that guide new business development (exploring new domains using 2×2 matrix method and assumption reversal) |
| Class 4 | New Business Value Validation |
New business creation systems and stage-gate management in corporations, value validation through research and prototyping |
| Class 5 | Systems Engineering for New Business Design 1 |
System requirements definition through context analysis and use case analysis |
| Class 6 | Systems Engineering for New Business Design 2 |
Functional analysis and architecture design |
| Class 7 | Group presentation and reflection |
Students present their new business proposals. |
Study advice (preparation and review)
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
Practice by groups and presentation
Reference books, course materials, etc.
Ishii, Kosuke and Kenji Iino, Sekkei no Kagaku: Kachi-zukuri Sekkei [Design Science: Value-Creating Design], Yokendo Publishing, 2008, ISBN: 978-4-8425-0434-6
Donella H. Meadows『Thinking in Systems: A Primer』edited by Diana Wright, Chelsea Green Publishing, 2008年, ISBN: 978-1-60358-055-7
INCOSE『Systems Engineering Handbook: A Guide for System Life Cycle Processes and Activities』5th Edition, edited by David D. Walden, Thomas M. Shortell, Garry J. Roedler, Bernardo A. Delicado, Odile Mornas, Yip Yew-Seng, and David Endler, John Wiley & Sons, 2023年, ISBN: 978-1-119-81429-0
To be recommended in the fist class.
Evaluation methods and criteria
Proactive participation in the lectures and the quality of the reports are considered. Details are to be informed of in the first lecture.
Related courses
- TIM.D516 ： Entrepreneurship and Business Development I
- TIM.B410 ： Innovation Management I
- TIM.B411 ： Innovation Management II
Prerequisites
The prerequisite to take this course is that you have acquired the credits of "Entrepreneurship and Business Development I".
Without having acquired the credits of the above course, the credits of this course will not be counted as the necessary number of credits for graduation.
Other
This lecture plan is a model case. Please check the lecture schedule of each academic year.