2025 (Current Year) Faculty Courses School of Engineering Department of Industrial Engineering and Economics Graduate major in Industrial Engineering and Economics
Value Creation
- Academic unit or major
- Graduate major in Industrial Engineering and Economics
- Instructor(s)
- Yuki Inoue
- Class Format
- Lecture (Face-to-face)
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - 5-6 Mon / 5-6 Thu
- Class
- -
- Course Code
- IEE.D431
- Number of credits
- 200
- Course offered
- 2025
- Offered quarter
- 1Q
- Syllabus updated
- Mar 19, 2025
- Language
- English
Syllabus
Course overview and goals
A firm is an entity that conducts business, and business is the activity of creating value and delivering it to customers. The purpose of this lecture is to cover several important aspects for firms' value creation, and to systematically understand the basic knowledge related to these. In addition, by considering business ideas and applying the knowledge taught in the lectures to them, this class aims to gain an experiential understanding of various aspects of value creation.
Course description and aims
1. Aiming to comprehensively understand several basic theories of value creation and being able to propose and improve business ideas from that perspective.
2. Being able to utilize some practical indicators and tools related to value creation.
3. Acquiring the ability to present value creation proposals in an appropriate format.
Keywords
Innovation, Entrepreneurship, Platform, Ecosystem, Service, Value creation
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
(a) Participants are divided into groups, and each group proposes an original business idea.
(b) In each class, basic lectures on value creation will be given. Exercises are then presented based on these contents, and the group considers how to tackle those.
(c) Students submit the results in a PowerPoint format, present it, and discuss with the whole class.
(d) No final examination.
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | Guidance | Confirming basic concept of value creation. |
| Class 2 | Team building and discussion about initial business idea | Evaluating specific business content from perspectives of value creation. |
| Class 3 | Innovation (Lecture and exercise) | Explaining ways of value creation in terms of innovation. |
| Class 4 | Innovation (Presentation and discussion) | Utilizing specific concepts of innovation for value creation. |
| Class 5 | Service and value co-creation (Lecture and exercise) | Explaining ways of value creation in terms of service management. |
| Class 6 | Service and value co-creation (Presentation and discussion) | Utilizing specific concepts of service management for value creation. |
| Class 7 | Platform and ecosystem (Lecture and exercise) | Explaining ways of value creation in terms of platform and ecosystem. |
| Class 8 | Platform and ecosystem (Presentation and discussion) | Utilizing specific concepts of platform ecosystem for value creation. |
| Class 9 | Category and distinctiveness (Lecture and exercise) | Explaining ways of value creation in terms of category strategy. |
| Class 10 | Category and distinctiveness (Presentation and discussion) | Utilizing specific concepts of category strategy for value creation. |
| Class 11 | Resonance (Lecture and exercise) | Explaining ways of value creation in terms of resonance. |
| Class 12 | Resonance (Presentation and discussion) | Utilizing specific concepts of resonance for value creation. |
| Class 13 | Preparation of final presentation | Summarizing achievements and make presentation materials. |
| Class 14 | Final presentation | Presenting achievements. |
Study advice (preparation and review)
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
None.
Reference books, course materials, etc.
Original lecture materials will be provided through T2SCHOLA.
Evaluation methods and criteria
Quality of achievement of each exercise: 50%; Quality of final presentation: 30%; Contribution on discussion: 20%
Related courses
- IEE.D203 ： Marketing
- IEE.D332 ： Theories of Innovation
- IEE.D201 ： Introduction to Management
Prerequisites
Students must have successfully completed Introduction to Management (IEE.D201), Marketing (IEE.D203), or Theories of Innovation (IEE. D332), or have equivalent knowledge.
Other
Bring your laptop PC.