2024 Faculty Courses Liberal arts and basic science courses Entrepreneurship courses
Doctoral Introduction to Entrepreneurship 2 J
- Academic unit or major
- Entrepreneurship courses
- Instructor(s)
- Nobuhiko Seki
- Class Format
- Lecture (Face-to-face)
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - 3-4 Wed
- Class
- J
- Course Code
- ENT.V602
- Number of credits
- 100
- Course offered
- 2024
- Offered quarter
- 4Q
- Syllabus updated
- Mar 17, 2025
- Language
- Japanese
※ Courses with parentheses in the course number have different subject codes depending on the student's year of admission.
Syllabus
Course overview and goals
This course provides fundamental skills and knowledge for launching new entrepreneurial projects. It covers the process from identifying customers to developing business models and products and explores the opportunities and challenges faced by modern entrepreneurs.
The course aims to deepen students' understanding of the fundamental theories and practical approaches of entrepreneurship, equipping them to form and develop unique ideas, whether as entrepreneurs or members of an organization.
Course description and aims
① Understanding the Target and Identifying Customers: Deepen basic understanding of target analysis, segmentation, and identifying target customers.
② Value Proposition and Business Modeling: Develop value propositions in different business models and understand the outline of service design while enhancing the ability to apply these concepts.
③ Strategic Planning and Execution: Understand how to build effective logistics, the product development process, and growth strategies for business expansion.
Student learning outcomes
実務経験と講義内容との関連 (又は実践的教育内容)
This course is taught by an instructor who utilizes their practical experience and research accomplishments in areas such as entrepreneurship, project development, consulting in international projects, graduate education, and regional studies to educate students on entrepreneurship from an interdisciplinary perspective.
Introduction to Entrepreneurship (2006-2010)
Introduction to Communication Networks – "How We Cohabit with Computers? - Technological Singularity, AI, IoT, and the Internet" (2016)
Keywords
Target analysis, value creation, logistics, business models, product development, growth strategies
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
Lectures
Group discussions
Thought exercises using case studies
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | Orientation: Explanation of the course objectives, expected outcomes, and grading methods. Introduction to the diverse forms of entrepreneurship. | mini report |
| Class 2 | Identifying Customers and Market Analysis Theory: Market segmentation, securing a beachhead market, calculating TAM (Total Accessible Market), and persona profiling. | mini report |
| Class 3 | Value Creation and Services: Understand lifecycle use cases, quantify value propositions, and develop value creation strategies in different business models. Emphasize the importance of service design and customer experience. | mini report |
| Class 4 | Logistics: Define customer DMUs (Decision Making Units), map out the customer acquisition process, and understand logistics. | mini report |
| Class 5 | Revenue Models and Business Plans: Design business models, calculate customer LTV (Lifetime Value), and introduce various revenue models. | mini report |
| Class 6 | Product Development and Design Theory: Identify key prerequisites and understand the concept of MVP (Minimum Viable Product). | mini report |
| Class 7 | Growth Strategy and Business Expansion: Calculate the accessible TAM, plan for products and services, and measure growth. | Final report |
Study advice (preparation and review)
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
N/A
Reference books, course materials, etc.
The Lean Startup by Eric Ries
Business Model Generation by Alexander Osterwalder
Entrepreneurial Management Book by E.G. Flamholtz
Management by Peter F. Drucker
Zero to One by Peter Thiel
Mission Economy Mariana Mazzucato
Evaluation methods and criteria
Attendance and participation: 30%
Mini reports: 30%
Final report: 30%
Preparation and review activities: 10%
Related courses
- IEE.B402 ： Advanced Macroeconomics
Prerequisites
N/A