2024 Faculty Courses Liberal arts and basic science courses Humanities and social science courses
Special Lecture: Introduction to Management
- Academic unit or major
- Humanities and social science courses
- Instructor(s)
- Hidemichi Miyake
- Class Format
- Lecture (Face-to-face)
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - Intensive
- Class
- -
- Course Code
- LAH.S113
- Number of credits
- 100
- Course offered
- 2024
- Offered quarter
- 2Q
- Syllabus updated
- Mar 14, 2024
- Language
- Japanese
Syllabus
Course overview and goals
The purpose of this course is to create opportunities for students to think about industry and business from various perspectives as a gateway to acquiring "business acumen". No prior knowledge of management is required. This course does not place excessive emphasis on acquiring knowledge of the history of academic theories, and sometimes uses current topics as subject matter, with the intention of helping students to become people who can take charge of "good coordination between engineering/technology and management" in the future. The key question of this course is "Why do artifacts (this includes not only tangible goods but also intangible goods such as information services) have value?".
Starting from the above question, the lecture aims to help students understand various aspects of business, such as technology and culture, market creation, brands and history, declining birthrates and entrepreneurship, local industries, and problematic inventions, and ideally to cultivate the ability to create new businesses by exercising their own conceptual skills.
Course description and aims
By taking this course, students will acquire the following abilities.
(1) To be able to consider the relationship between technology and society from the perspective of business administration
(2) To be able to discuss the development and planning of products and their value from multiple perspectives
(3) To be able to create new concepts for artifacts that will play a role in a new culture
Student learning outcomes
実務経験と講義内容との関連 (又は実践的教育内容)
In this lecture, the faculty member in charge, who has practical experience in conducting product planning surveys in companies and in planning industrial promotion policy surveys in local governments, provide education on business administration and value creation, with an awareness of learning from concrete examples.
Keywords
Business Administration, Product Development, Branding, Market Creation, Local Industry, Luxury
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
This is a four-day intensive course, and dates and time periods are as follows:
August 26th: Class 1(Period 5-6), Class 2(Period 7-8)
August 27th: Class 3(Period 5-6), Class 4(Period 7-8)
August 28th: Class 5(Period 5-6), Class 6(Period 7-8),
August 29th: Class 7(Period 7-8)
Room No：West Bldg. 9 No.716
Attendance at all four days of this course is a prerequisite for enrollment.
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | Guidance : Aim of this course | Become interested in learning about business administration. |
| Class 2 | Society and Culture Changed by Technology | Formulate your own theories about the relationship between technological diffusion and social and cultural transformation. |
| Class 3 | Technology transfer and market creation guided by culture | Have your own theories about cultural development and market creation. |
| Class 4 | Value theory in the post-replication technology era | Have your own theory about the value of luxury brands. |
| Class 5 | Industrial Society in the Age of Declining Birthrate | Formulate their own theories about the nature of urban and rural industrial society in Japan. |
| Class 6 | Hypothesis building by participants | Have an original conception of the new artifacts required by society in the post-corona era. |
| Class 7 | Hypothesis presentation, Q&A and summary | Explain the original concept of new artifacts required by society in the post-corona era. |
Study advice (preparation and review)
Textbook(s)
三宅秀道(2012)「新しい市場のつくりかた」東洋経済新報社
Reference books, course materials, etc.
It will be given during the lecture as appropriate.
Evaluation methods and criteria
Mini-report by reaction paper for each session: 50%, presentation of own theory in the final session: 50%.
However, some of these may be changed depending on the trend of the new coronavirus epidemic.
Related courses
- LAH.S215 ： Special Lecture: Japan's economy, from the point of view of data and various topics
- LAH.S213 ： Media Studies B
- LAH.S112 ： Media Studies A
- LAH.S312 ： Media Studies C
Prerequisites
There is no knowledge or skill that you need to have beforehand, but I want you to worry and think about what "happiness" means to you.
Other
This is an intensive lecture. As a general rule, the authorized absence system does not apply to intensive lecture-style courses.
If acquiring credits for this course is related to your own graduation, eligibility for undergraduate major affiliation or for independent research project for the Bachelor's Degree, please fully understand the risks before taking this course.