2024 Faculty Courses School of Engineering Department of Industrial Engineering and Economics Graduate major in Engineering Sciences and Design
Communication Design: Theory & Practice
- Academic unit or major
- Graduate major in Engineering Sciences and Design
- Instructor(s)
- Miki Saijo
- Class Format
- Exercise (Face-to-face)
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - 3-4 Thu
- Class
- -
- Course Code
- ESD.C404
- Number of credits
- 010
- Course offered
- 2024
- Offered quarter
- 1Q
- Syllabus updated
- Mar 14, 2025
- Language
- Japanese
Syllabus
Course overview and goals
Communication design defines why and who you want to do what (or what you want to achieve with who), suggests and implements approaches for achieving this goal, evaluates the results, and provides feedbacks. Communication design is a design for achieving cooperation among people who do not share the same contexts. In the class, students will learn a methodology for discovering future needs and creating a path to business start-up by redesigning communication using the GPIO cycle, taking up the unfortunate cases of excellent ideas that have not spread as products or services.
Course description and aims
-To explain the principles of communication
-To derive and explain the GPIO cycle for each case introduced by instructor
-To identify issues to be repaired for solving personal and public problems and express them in the GPIO cycle
-To explain the difficulties that need to be overcome to business start-up with a new idea
-To design a communication design to turn an idea that cannot overcome the barriers to business start-up into a prospective
business
Keywords
communication design, unfortunate cases with excellent idea, design for repair, barriers for business start-up, prospective business
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
For each class:
・The instructor (1)answers the questions and comments from students on the contents of the previous class, (2)clarifies the essential points on the lecture unit and (3) facilitates the group works. Reading a textbook is highly recommended for active participation in the class discussion and group works.
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | Introduction to Communication Design What is Communication? Symbols,targets, meaning and language | Understanding of the concept of Communication and Communication Design |
| Class 2 | Communication design for repair ① Learning from UX of Identification number card system | Point out the UX issues of Identification number card system |
| Class 3 | Communication design for repair ② Build GPIO cycle for Identification number card system | Explain GPIO cycle for improving UX with Identification number card system |
| Class 4 | Barriers that new idea business startups need to overcome and the communication required to do so | Explain the pathways for good ideas to be implemented in society |
| Class 5 | The methodology to identify issues and build GPIO for re-designing what is a good idea but not widely used | Understand the methodology to identify issues and build GPIO for re-designing what is a good idea but not widely used |
| Class 6 | Presentation 1 | |
| Class 7 | Presentation 2 |
Study advice (preparation and review)
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
Communication Design Miki Saijo Kuroshio Shuppan
Reference books, course materials, etc.
Other reading materials will be noted in class as necessary.
Evaluation methods and criteria
Group work and presentation, home-work: 70%
Final report: 30%
Related courses
- ESD.A402 ： Design Thinking Fundamentals
- ESD.B401 ： Engineering Design Advanced
- ESD.E406 ： User Interview Theory and Practice
Prerequisites
Non required.