2024 Faculty Courses School of Engineering Department of Mechanical Engineering Graduate major in Engineering Sciences and Design
Affective Engineering / Emotional Design
- Academic unit or major
- Graduate major in Engineering Sciences and Design
- Instructor(s)
- Yuval Kahlon / Haruyuki Fujii
- Class Format
- Lecture (Face-to-face)
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - Intensive
- Class
- -
- Course Code
- ESD.F404
- Number of credits
- 100
- Course offered
- 2024
- Offered quarter
- 3Q
- Syllabus updated
- Mar 14, 2025
- Language
- English
Syllabus
Course overview and goals
Students will learn theories and methods that enable to consider the emotional response of users when designing artifacts.
Course description and aims
Basic knowledge of the theories underlying various design methods and ways for applying them will be acquired.
Student learning outcomes
実務経験と講義内容との関連 (又は実践的教育内容)
Some findings acquired through practical design experience will be introduced.
Keywords
Design, Symbol, Meaning, Emotion, Behavior, Practice
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
Theories and methods are first explained and discussed. Then, students try to apply them to design practice.
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | (Basic lectures followed by PBL) Week 1: Emotional design in product design, arch. design and engineering Week 2: Presentation and discussion of examples selected by students Week 3: Emotional design based on Norman’s three-level model Week 4: Application of Norman's model to examples selected by students Week 5: Affective Engineering based on Nudge theory Week 6: Group work on final project Week 7: Presentation and discussion of final projects | Complexity of the relationships between artifacts and emotion would be learned. |
Study advice (preparation and review)
For effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments), for each class. They should do so by referring to textbooks and other course materials.
Textbook(s)
- Emotional Design. Why We Love (or Hate) Everyday Things (2004) Donald Norman. Basic Books, NY.
Reference books, course materials, etc.
To be announced.
Evaluation methods and criteria
Contribution to in-class discussion (40%); Assignments (20%); Final project (40%)
Related courses
- ESD.F501 ： Practical Theories in Man Environment System Design
- ESD.C401 ： Design Theories
- ESD.A503 ： Engineering Design Project C
- GEG.P501 ： Concept Designing
- TSE.C203 ： Social Design Project
- ESD.F403 ： UX / Interaction Design
- ESD.A501 ： Engineering Design Project A
- ESD.A402 ： Design Thinking Fundamentals
- ESD.A401 ： Engineering Design Challenge
- ESD.A502 ： Engineering Design Project B
Prerequisites
Having a keen interest in understanding design processes and tackling design challenges.