2024 Faculty Courses School of Engineering Undergraduate major in Information and Communications Engineering
Service Design Using Information Communication Technology
- Academic unit or major
- Undergraduate major in Information and Communications Engineering
- Instructor(s)
- Momoko Nakatani
- Class Format
- Lecture/Exercise (Face-to-face)
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - Intensive
- Class
- -
- Course Code
- ICT.D301
- Number of credits
- 110
- Course offered
- 2024
- Offered quarter
- 2Q
- Syllabus updated
- Mar 14, 2025
- Language
- Japanese
Syllabus
Course overview and goals
In this class, you will learn how to design services using technologies. In order to design services that match user needs,it is essential to deeply understand users. We will start by deriving user needs from interviews and observations of users. Then you will learn how to create services based on those needs in a practical way. Through this course, you will gain a better understanding of how to provide people with a good user experience and shape a good information society.
Course description and aims
-Understand the meaning of "design" in service design
-Understand the concepts of usability and user experience (UX)
-Understand the processes (human-centered design, design thinking) and overview of methods to achieve a good user experience (UX)
Student learning outcomes
実務経験と講義内容との関連 (又は実践的教育内容)
A faculty member with practical experience in service design in the private sector will lead lectures and group work based on practical experience.
Keywords
User experience, Service Design, Design Thinking, Human centered design
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
This class is a 4-day intensive course.
Each group will design a service based on a defined theme.
In each class, students will understand the knowledge required in the lecture. Then, students will be divided into groups for exercises. In the exercises, students will follow the service design process step by step, and create/evaluate a service concept throughout the entire process.
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | ・Overview of the overall service design process. You will be divided into groups and start discussions on the themes. ・Learn how to understand users (how to plan, conduct, and analyze interview). ・The group will develop a research plan in preparation for practical exercise. | -Understand the overview of service design -Conduct interview for understanding user needs |
| Class 2 | - Conduct and reflect interviews. Deepen understanding of how to process the data obtained from the interviews as data. - Learn how to create service ideas based on user needs. The group will ideate and design service concepts. The ideas will be visualized in the form of concept sheets/customer journey maps. | -Understand the idea creation method -Understand the customer journey map |
| Class 3 | ・Learn how to evaluate service ideas. ・The group will evaluate the concepts they have developed and refine their ideas based on the results. ・Learn about usability evaluation methods. Conduct the methods (heuristics evaluation), and refine their design ideas. | -Understand the method to evaluate acceptance of technology/service. - Understand the concept of usability evaluation - Understand heuristics evaluation methods. |
| Class 4 | -Prepare for the final group preparations. -Present results of their studies, comment on them to each other. -The group will review the entire process, discuss and summarize the viewpoints necessary for "designing services using technology based on user needs". Learn a wide range of perspectives from usability design, user experience design, and ecosystem design. | Understand the overall process of service design and how to effectively implement it |
Study advice (preparation and review)
Textbook(s)
None required
Reference books, course materials, etc.
Lecture materials will be distributed in class.
For reference: (Wendel, S. : Designing for Behavior Change, O'Reilly), (Takeyama, M.: Service Design, NTT Publishing Co., LTD.), (Ando, M.,: User Experience Design Textbook, Maruzen Publishing Co., LTD.)
Evaluation methods and criteria
-Contribution to the discussion of group assignments, presentation（50％）
-Reports（50％）
Full attendance is compulsory.
Related courses
- ESD.A402 ： Design Thinking Fundamentals
Prerequisites
No prerequisites.
Other
The course is treated as a second-quarter class and will be conducted as a four-day intensive lecture during the summer vacation period, scheduled for late August to early September. The exact dates will be announced via T2SCHOLA once they are confirmed, so if you plan to attend, please register. The classes are planned to be from 10 AM to 5 PM on all days.