2023 Faculty Courses School of Environment and Society Department of Technology and Innovation Management Graduate major in Technology and Innovation Management
Service Innovation II
- Academic unit or major
- Graduate major in Technology and Innovation Management
- Instructor(s)
- Kazuyoshi Hidaka
- Class Format
- Lecture (HyFlex)
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - 7-8 Sat (CIC)
- Class
- -
- Course Code
- TIM.B514
- Number of credits
- 100
- Course offered
- 2023
- Offered quarter
- 2Q
- Syllabus updated
- Jul 8, 2025
- Language
- Japanese
Syllabus
Course overview and goals
The significance of Service function is growing at the various situations of society and business.
This lecture provides fundamental knowledge to innovate services scientifically.
（Service Innovation I & II are describable to be studied both, for their academic relations.)
Course description and aims
We study about the following items through reading original academic papers.
・Pattern of service innovation
・Service Marketing
・Servitization
Student learning outcomes
実務経験と講義内容との関連 (又は実践的教育内容)
Some part of this lecture is provided based on the experience while IBM Research.
Keywords
service science, service innovation, service marketing, servitization, service dominant logic, smarter city
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
lecture, group work, reports
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | Introduction Service Innovation II | Exercise of the part |
| Class 2 | “Business Insight from Service Thinking” Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2 | Exercise of the part |
| Class 3 | “Business Insight from Service Thinking” Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2 | Exercise of the part |
| Class 4 | “New Paradigm for Service Innovation 1: UST” IHIP, Sampson2010 | Exercise of the part |
| Class 5 | “New Paradigm for Service Innovation 1: UST” IHIP, Sampson2010 | Exercise of the part |
| Class 6 | “Business Insight from Service Thinking” Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven “New Paradigm for Service Innovation 2: Service Dominant Logic”, Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004 | Exercise of the part |
| Class 7 | “New Paradigm for Service Innovation 2: Service Dominant Logic”, Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004 | Exercise of the part |
Study advice (preparation and review)
To enhance effective learning, students are encouraged to spend approximately 120 minutes preparing for class and another 120 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
none
Reference books, course materials, etc.
Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004
Stefan Michel & Stephen W. Brown & Andrew S. Gallan, “An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic”, J. of the Acad. Mark. Sci. 36:54–66, Springer, 2008
Scott E. Sampson, The Unified Service Theory -A Paradigm for Service Science, Handbook of Service Science, pp. 107- 131, Springer, 2010
Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2
Evaluation methods and criteria
attendance, contribution to the class, and final report
Related courses
- TIM.B513 ： Service Innovation I
- TIM.C517 ： Information and Service Science for Social System II
- TIM.C516 ： Information and Service Science for Social System I
- TIM.B515 ： Product-Servive Design I
- TIM.B516 ： Product-Servive Design II
Prerequisites
Proactive attitude