2023 Faculty Courses School of Environment and Society Department of Technology and Innovation Management Graduate major in Technology and Innovation Management
Service Innovation I
- Academic unit or major
- Graduate major in Technology and Innovation Management
- Instructor(s)
- Kazuyoshi Hidaka
- Class Format
- Lecture (HyFlex)
- Media-enhanced courses
- -
- Day of week/Period
(Classrooms) - 7-8 Sat (CIC)
- Class
- -
- Course Code
- TIM.B513
- Number of credits
- 100
- Course offered
- 2023
- Offered quarter
- 1Q
- Syllabus updated
- Jul 8, 2025
- Language
- Japanese
Syllabus
Course overview and goals
The significance of Service function is growing at the various situations of society and business.
This lecture provides fundamental knowledge to innovate services scientifically.
（Service Innovation I & II are describable to be studied both, for their academic relations.)
Course description and aims
We study about the following items through reading original academic papers.
・Pattern of service innovation
・Service Marketing
・Servitization
Student learning outcomes
実務経験と講義内容との関連 (又は実践的教育内容)
Some part of this lecture is provided based on the experience while IBM Research.
Keywords
service science, service innovation, service marketing, servitization, service dominant logic,
Competencies
- Specialist skills
- Intercultural skills
- Communication skills
- Critical thinking skills
- Practical and/or problem-solving skills
Class flow
lecture, group work, reports
Course schedule/Objectives
| Course schedule | Objectives | |
|---|---|---|
| Class 1 | Couse guide, Service, Innovation, and Service Innovation （DTI, 近藤, Abanathy&Clark1985） | Exercise of the part |
| Class 2 | “Classification of Service Innovation” Exercise 1 All | Exercise of the part |
| Class 3 | Patterns of Service Innovation 1: Holistic View（Miles2008, Soete&Miozzo2001, Hertog200） | Exercise of the part |
| Class 4 | Patterns of Service Innovation 2：Comparison to Product Innovation(Barras1986, Utterback&Abanathy1975, Hayes&Wheelwright1979, DTI P77） | Exercise of the part |
| Class 5 | Patterns of Service Innovation 2：Comparison to Product Innovation(Barras1986, Utterback&Abanathy1975, Hayes&Wheelwright1979, DTI P77） | Exercise of the part |
| Class 6 | Patterns of Service Innovation 3: Networked Information Economy (Yochai Benkler, “The Wealth of Networks”) | Exercise of the part |
| Class 7 | Patterns of Service Innovation 3: Networked Information Economy (Yochai Benkler, “The Wealth of Networks”) | Exercise of the part |
Study advice (preparation and review)
To enhance effective learning, students are encouraged to spend approximately 120 minutes preparing for class and another 120 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
none
Reference books, course materials, etc.
Ian Miles, Patterns of Innovation in Service, IBM Systems Journal, Vol.47, No.1, 2008
John Besant and Andrew Davies, Managing Service Innovation, DTI Occasional Report No.9,
Abernathy, W. J. and Utterback, J. M. “Patterns of Industrial Innovation”, Technology Review, 80(7), 40-47, 1978
Barras R. “Towards a Theory of Innovation in Services”, Research Policy,15(4), 161-173, 1986 (Reverse Product Life Cyclye)
Yochai Benkler, “The Wealth of Networks”
Hayes, R.H., and Wheelwright, S.C. , Restoring our Competitive Edge: competing through manufacturing, John Wiley & Sons, New York., Hayes & Wheelwright, 1984 (Product Process Matrix)
Pavitt, K. (1984) “Patterns of technical change: towards a taxonomy and a theory”, Research Policy, 13, 343-373.
Miozzo, M. and Soete, L. “Internationalisation of services: a technological perspective”, Technological Forecasting and Social Change, 67, 159-185.
Hetrog P.D., KNOWLEDGE-INTENSIVE BUSINESS SERVICES AS CO-PRODUCERS OF INNOVATION, International Journal of Innovation Management, Vol. 4, No. 4 (December 2000) pp. 491–528
Bruce Tether and Jeremy Howells, Changing Understanding of Innovation in Services, DTI Occasional Report No.9
Evaluation methods and criteria
attendance, contribution to the class, and final report
Related courses
- TIM.C517 ： Information and Service Science for Social System II
- TIM.C516 ： Information and Service Science for Social System I
- TIM.B514 ： Service Innovation II
- TIM.B515 ： Product-Service Design I
- TIM.B516 ： Product-Servive Design II
Prerequisites
Proactive attitude